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The goal of the campaign was to persuade customers that Globus offers a broad range of food and non-food products.
We based the concept on the insight that customers have been perceiving Globus as a guarantee of quality and freshness. However, when they do big shopping, the range of goods is increasingly important to them. They want to choose without having to be afraid of buying something of poor quality.
Thus, we relied on the high awareness of the Globus quality and we offered the customers inspiration and wide choice (“try something new”). Unexpected combinations, in which we show the entire spectrum of products, included close-up photographs as a proof of quality and freshness. Speed, special offers, colors, “fragrances” … all this encourages a customer to choose from the broad range of goods offered at Globus and try something new.
Globus from WMC/GREY on Vimeo.